---
title: "Configuring AI Style and Brand Voice"
description: "Configure AI writing behavior by platform and keep output consistent for your team."
canonical_url: "https://help.postpone.app/ai/configuration/configuring-ai-style-and-brand-voice"
---
# Configuring AI Style and Brand Voice

> Configure AI writing behavior by platform and keep output consistent for your team.

Postpone lets you customize AI behavior per platform so your generated content stays on-brand.

## Where to Configure Settings

1. Open the AI Assistant from a post editor.
2. Click the settings icon.
3. Update settings for the current platform.

## Available Settings

<table>
<thead>
  <tr>
    <th>
      Setting
    </th>
    
    <th>
      Description
    </th>
  </tr>
</thead>

<tbody>
  <tr>
    <td>
      <strong>
        Tone
      </strong>
    </td>
    
    <td>
      Select a default style such as friendly, professional, casual, authoritative, or provocative.
    </td>
  </tr>
  
  <tr>
    <td>
      <strong>
        Use emojis
      </strong>
    </td>
    
    <td>
      Choose whether AI should include emojis in generated content.
    </td>
  </tr>
  
  <tr>
    <td>
      <strong>
        Use hashtags
      </strong>
    </td>
    
    <td>
      Choose whether AI should include hashtags in generated content.
    </td>
  </tr>
  
  <tr>
    <td>
      <strong>
        Custom instructions
      </strong>
    </td>
    
    <td>
      Add writing guidance (up to 300 characters), such as formatting preferences, voice, or words to avoid.
    </td>
  </tr>
</tbody>
</table>

## Platform-Specific Behavior

AI settings are saved separately for each platform. For example, you can use a casual voice on X and a formal voice on LinkedIn.

## Team Consistency

For teams, brand voice settings are shared at the account level so collaborators produce more consistent output.

For collaboration-specific details, see [Brand Voice Settings](https://help.postpone.app/teams-and-clients/collaboration/brand-voice).


## Sitemap

See the full [sitemap](https://help.postpone.app/sitemap.md) for all pages.