Instagram Media Limits

Written by Grant - Postpone Founder

Updated 1 year ago

Format: JPEG
File size: 8 MB maximum.
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Minimum aspect ratio [cols / rows]: 4 / 5
- Maximum aspect ratio [cols / rows]: 16 / 9
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 100MB maximum

GIF Specifications

Instagram unfortunately does not support GIFs, so you will need to convert GIFs to videos and submit videos instead.

We recommend a tool like EZ GIF: https://ezgif.com/gif-to-mp4

The following are the specifications for Reels:

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 15 mins maximum, 3 seconds minimum
File size: 1GB maximum

The following are the specifications for a Reels cover photo:

Format: JPEG
File size: 8MB maximum
Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
Aspect ratio: We recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, we crop the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, we crop the image and use the middle most 1:1 square as the cover photo for your feed post.

Format: JPEG
File size: 8 MB maximum.
Aspect ratio: We recommended 9:16 to avoid cropping or blank space
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1920
- Required aspect ratio is between 0.1:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 100MB maximum

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