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Instagram

Instagram Media Limits

Supported file formats, sizes, and specifications for Instagram images, videos, reels, and stories.

Images

  • Supported format: JPEG
  • Maximum file size: 8 MB
  • Aspect ratio: 4:5 to 1.91:1
  • Minimum width: 320 pixels
  • Maximum width: 1440 pixels
  • Color space: Automatically converts to sRGB

Videos

  • Supported formats: .mov, .mp4
  • Codecs: H.264, HEVC
  • Frame rate: 23-60 FPS
  • Video bitrate: VBR, 25 Mbps maximum
  • Audio codec: AAC at 128 kbps
  • Duration: 3-60 seconds
  • Maximum file size: 100 MB

GIFs

Instagram does not support GIFs. If you have a GIF you would like to post, convert it to a video format using a tool like EZ GIF.

Reels

  • Maximum duration: 15 minutes
  • Maximum file size: 1 GB
  • Recommended aspect ratio: 9:16 (to avoid cropping or blank space)
  • Cover photo format: JPEG, 8 MB maximum

Stories

  • Recommended aspect ratio: 9:16
  • Maximum video duration: 60 seconds
  • Video container, codec, and audio requirements follow the same specifications as standard videos.
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