Images
- Supported format: JPEG
- Maximum file size: 8 MB
- Aspect ratio: 4:5 to 1.91:1
- Minimum width: 320 pixels
- Maximum width: 1440 pixels
- Color space: Automatically converts to sRGB
Videos
- Supported formats: .mov, .mp4
- Codecs: H.264, HEVC
- Frame rate: 23-60 FPS
- Video bitrate: VBR, 25 Mbps maximum
- Audio codec: AAC at 128 kbps
- Duration: 3-60 seconds
- Maximum file size: 100 MB
GIFs
Instagram does not support GIFs. If you have a GIF you would like to post, convert it to a video format using a tool like EZ GIF.
Reels
- Maximum duration: 15 minutes
- Maximum file size: 1 GB
- Recommended aspect ratio: 9:16 (to avoid cropping or blank space)
- Cover photo format: JPEG, 8 MB maximum
Stories
- Recommended aspect ratio: 9:16
- Maximum video duration: 60 seconds
- Video container, codec, and audio requirements follow the same specifications as standard videos.