Reddit has over 430 million monthly active users across 3 million subreddits, making it a great place to grow your audience. However, it isn't like other social media sites that are centered around individual profiles, such as Twitter or Instagram. Instead, Reddit is centered around communities in the form of subreddits. With this in mind, you'll need to treat Reddit differently than you would X/Twitter or Instagram.
Here are some best practices to follow while promoting your content on Reddit:
- Follow subreddit rules
- Space out your posts
- Use different titles and links
- Engage with communities via comment replies
- Discover new subreddits
Follow Subreddit Rules
Every subreddit has its own set of rules that must be followed. Some subreddits disallow or require certain words in titles, restrict links to specific domains like imgur.com, prohibit emojis, disallow links to external sites for self-promotion, or require verification before submitting.
Postpone provides quick access to view subreddit rules while scheduling a post. Simply enter the subreddit you'd like to schedule to then click the View Rules button that is displayed above the field.
Postpone also validates your posts against a subreddit's post requirements before your posts are scheduled.
Space out Your Posts
Reddit doesn't like it when too many posts are submitted at the exact same time. This can look spammy, and potentially result in your posts being removed or even your account being shadow banned or suspended.
We recommend that you space out all posts by at least 5-15 minutes, and only submit to each subreddit once per 24 hours.
Postpone offers an auto-space feature on the Schedule a Post page that automatically spaces your posts by a selected interval, such as every 15 minutes.
Use Different Titles and Links
Reddit can also consider submitting posts with the same title and link over and over to be spammy. You should be fine to use the same title and link 10 or more times, but if you use the same title or link 50 or more times then Reddit may remove some of the posts.
We recommend that you use different titles and links for your submissions.
You can override the title for a specific subreddit by clicking the "More options..." button and entering a new title in the "Title Override" field.
Engage with Communities via Comment Replies
Reddit likes it when accounts not only submit content but also engage with communities. Reddit tracks how much comment karma you have in each subreddit. The more comment karma you have in a particular subreddit the less likely your posts will be removed or rate limited in that subreddit.
After submitting your posts, be sure to reply to the comments left on your posts by other members of the subreddit. This will grow your comment karma and lead to Reddit valuing your account more highly.
Discover New Subreddits
There are over 3 million subreddits, which is a daunting number! Fortunately, Postpone provides some useful ways to discover new subreddits you can submit to.
When scheduling a post, Postpone will suggest relevant subreddits based on the subreddits you've already selected. This is a great way to find new communities that are related to the ones you already know about.
You can also use the Subreddit Discovery tool to search across millions of subreddits to find new communities to submit to.
