Reddit is restricting API access for third-party schedulers, which means Reddit posts now require native posting through Reddit's official app or website. With notification-based posting, Postpone handles all the strategy, planning, and scheduling—but someone needs to be available to manually publish when notifications arrive.
This typically takes about 20 seconds per post. The tradeoff is significant: native posts receive approximately 2x more engagement and get removed as spam 8x less frequently than API posts.
This guide covers practical approaches for agencies managing multiple client accounts.
Understanding Notification Posting for Reddit
When you schedule a Reddit post with notification posting:
- You create and schedule the post in Postpone (just like before)
- At the scheduled time, Postpone sends a notification to your chosen device(s)
- You tap the notification, copy the content, and complete the post in Reddit's app or website
- The entire publishing process takes approximately 20 seconds
Someone needs to be available to publish on Reddit at the time the post is scheduled. Below are some options for agencies and multi-account teams to manage their Reddit presence using Postpone and notification posting.
Option 1: Browser Notifications + Session Management Tools
Best for: Agencies using browser session management tools to handle multiple client accounts from a single workstation.
If your team uses tools like AdsPower, Multilogin, GoLogin, or similar session managers, you can handle all Reddit posting from a desktop computer using browser notifications.
How it works:
- Enable browser notifications in Postpone (Settings > Notifications)
- Set up client Reddit sessions in your session management tool
- When notifications arrive, one team member handles publishing across all clients from their desk
- No mobile app required
Advantages:
- Centralized workflow at one workstation
- Easier to manage high posting volumes
- Can handle multiple accounts simultaneously
- Works with your existing session management setup
Considerations:
- Requires someone to monitor notifications during posting windows
- Team member needs access to all client Reddit sessions
- Browser must remain open during scheduled posting times
Setup:
- Log into Postpone in your browser
- Enable browser notifications when prompted (or in your browser settings)
- Configure client Reddit accounts in your session manager
- Schedule posts using "Notification" posting method
- Monitor browser notifications and publish posts as they arrive
Option 2: Push Notifications to Your Clients
Best for: Managing Reddit strategy for creators who are comfortable publishing their own content.
Connect your clients' Reddit accounts in Postpone, but have notifications delivered to their mobile devices instead of yours.
How it works:
- You remain the strategic owner—planning content calendars, optimizing timing, analyzing performance, and advising on approach. Your client simply handles the 20-second publishing step, which keeps them actively engaged with their community rather than disconnected from it.
- Your client installs the Postpone mobile app and logs in
- Notifications go directly to their phone
- They handle the publishing step when convenient
Advantages:
- No publishing workload on your team for publishing
- Posts come from client's own device and network (most authentic)
- Client stays connected to their community through the publishing process
- You maintain full strategic control
Considerations:
- Requires client buy-in and reliability
- Client needs to download and use the mobile app
- Works best with engaged creators who value their Reddit presence
Best practices:
- Set expectations clearly: "You'll receive a notification, tap it, and publish in about 20 seconds"
- Schedule posts during reasonable hours for your client's timezone
- Batch posts into predictable windows (e.g., 9 AM daily) so clients know when to expect them
- Frame this as giving them direct control over their Reddit presence
Option 3: Reduce Posting Frequency, Increase Quality
Best for: Agencies optimizing for results rather than volume.
Native posting delivers significantly better performance than API posting. This means your clients can post less frequently while maintaining or improving their results.
The math:
- Native posts: ~2x more upvotes, 8x less spam removal
- Strategy shift: Post high-quality content a few times per day instead of 10+ times per day
- Result: Better engagement with 50-70% less publishing workload
How it works:
- Focus on each client's highest-value content
- Schedule fewer posts at optimal times (use Postpone's best-time-to-post data)
- Handle fewer notifications while delivering better results
Advantages:
- Dramatically reduces notification volume
- Better results for clients (higher engagement, less spam)
- More sustainable long-term approach
- Easier to manage across multiple accounts
Implementation:
- Audit current posting frequency and performance
- Identify top-performing content types and subreddits using Postpone analytics
- Shift to strategic posting (2-3x weekly) during optimal windows
- Track performance improvements in Postpone analytics
Option 4: Consolidate Posting Windows
Best for: Agencies that need predictable, manageable notification bursts.
Instead of posts scattered throughout the day, batch all client Reddit posts into specific time blocks.
How it works:
- Schedule all Reddit posts for specific windows: 9 AM, 1 PM, 4 PM (example)
- One team member handles all notifications during those windows
- Between windows, no Reddit attention required
Advantages:
- Predictable workload
- Can assign specific windows to specific team members
- Easier to plan around meetings and other work
- Can batch similar posts together
Considerations:
- Less optimal for engagement timing (some posts won't hit peak hours)
- Creates notification bursts rather than steady flow
- Requires team member availability during specific windows
Suggested windows:
- Morning batch (9-10 AM): East Coast morning, West Coast early
- Midday batch (1-2 PM): Peak activity hours
- Afternoon batch (4-5 PM): Evening engagement starts
Option 5: Assign Clients to Team Members
Best for: Agencies with account managers who own client relationships.
Each account manager receives notifications and handles publishing for their own clients.
How it works:
- Account managers connect their assigned clients' Reddit accounts
- Notifications route to the responsible team member's device
- Each person manages their own client load
Advantages:
- Distributes notification load across team
- Account managers stay connected to their clients' content
- Natural fit with existing client relationship structure
- Scales with team size
Considerations:
- Everyone needs the mobile app and must enable notifications
- Requires consistent responsiveness across team members
- Coverage needed for vacation/sick days
Implementation tips:
- Set team standards for notification response time
- Create coverage plan for absences
- Use Postpone's team features to maintain visibility across accounts
Hybrid Approaches
Many agencies will use a combination of these strategies:
Example 1: Browser + Client Publishing
- Use browser notifications for high-volume clients you manage closely
- Push notifications to engaged creator clients who want publishing control
Example 2: Quality + Consolidation
- Reduce overall posting frequency through quality focus
- Batch remaining posts into manageable windows
Example 3: Team Distribution + Windows
- Assign clients to account managers
- Set standard posting windows so everyone knows when to expect notifications
Managing Notifications Across Devices and Accounts
Postpone lets you assign specific social accounts to specific devices. Each device will only receive notifications for its assigned accounts—nothing else.
This means you can:
- Route different client accounts to different team members' or clients' phones
- Keep personal devices from receiving work notifications (or vice versa)
- Distribute workload strategically across your team
How it works:
- Each team member logs into Postpone on their device (mobile or browser)
- In the Devices settings, they select which social accounts should send notifications to that device
- When a post is scheduled using notification posting, only the assigned device(s) receive the notification
Example agency setup:
- Account Manager A's phone: Receives notifications only for Client 1, Client 2, and Client 3's Reddit accounts
- Account Manager B's phone: Receives notifications only for Client 4, Client 5, and Client 6's Reddit accounts
This device assignment works for all notification-supported platforms (Reddit, Instagram, TikTok, YouTube, Facebook), so you can route different platform notifications to different devices based on your team's workflow.
Platform Differences to Know
iOS vs Android:
- iOS pre-fills all post fields including subreddit selection
- Android requires manual subreddit selection when publishing
- Both platforms support the full notification workflow
Browser notifications:
- Work across all major browsers (Chrome, Firefox, Safari, Edge)
- Browser must remain open to receive notifications
- Ideal for desktop workflows with session management tools
Need Help Choosing an Approach?
Every agency has different client loads, posting volumes, and team structures. If you'd like to walk through your specific situation, reach out to our support team. We can help you figure out what might work best for your operation.
