---
title: "Post Tags"
description: "Organize your posts with custom tags and track campaign performance."
canonical_url: "https://help.postpone.app/scheduling/tools/post-tags"
---
# Post Tags

> Organize your posts with custom tags and track campaign performance.

Post tags let you label and categorize your scheduled posts. Use them to organize campaigns, group related content, and track performance in Analytics.

## Creating a Post Tag

1. Navigate to [Settings > Post Tags](https://www.postpone.app/settings/post-tags).
2. Click **Add Post Tag**.
3. Enter a name for the tag (e.g., "Product Launch", "Blog Posts", "Q1 Campaign").
4. Select a color to visually distinguish the tag.
5. Click **Create**.

## Adding Tags to Posts

When creating or editing a post in the **Schedule Post** page, you'll see a **tag picker** in the left sidebar. Click **Add Tags** and select one or more tags to apply to the post.

Tags are applied to all posts in a multi-account scheduling session. For example, if you are scheduling the same post to Instagram, Twitter, and Facebook, the selected tags will be applied to all three posts.

## Managing Post Tags

From [Settings > Post Tags](https://www.postpone.app/settings/post-tags), you can:

- **Edit** a tag's name or color by clicking the edit button.
- **Archive** a tag to hide it from the tag picker without deleting it. Archived tags remain attached to existing posts.
- **Restore** an archived tag to make it available in the tag picker again.
- **Delete** a tag permanently. This action cannot be undone.

Use the **View Archived** toggle to show or hide archived tags, and the **search bar** to quickly find tags by name.

## Using Tags in Analytics

Once posts are tagged, you can filter your Analytics by tag to measure the performance of specific campaigns or content categories.

### Tag Analytics

The dedicated [tag analytics](https://help.postpone.app/scheduling/analytics/tag-analytics) page aggregates metrics like likes, replies, views, and engagement rate across all posts sharing a tag, so you can compare groups side by side and identify which content strategies drive the best results.

Navigate to **Analytics > Tags** to see performance breakdowns by tag.


## Sitemap

See the full [sitemap](https://help.postpone.app/sitemap.md) for all pages.